The media is one of the best ways to build your brand. It creates a stir about your business, and brings new customers. It’s not always easy to lure the media though.
The media wants exciting information that will capture their audience. Understand exactly how to make this happen with these 10 tips.
Tip #1: Start Something New and Unique
The media wants fresh information that not everyone has heard about yet. That’s why it’s important to come up with a new product, event, or promotion for your business that’s not the run of the mill.
The more creative you can be with this the better chance you have in sparking the media’s attention.
Tip#2: Seek Testimonials from Customers
Sometimes, the media doesn’t know if something is hot until they hear it from people interested in it. For this reason, gather some people to try out your new business venture, and then ask for a testimonial about it.
This way, you can present the positivity your business has received already. The media may be more opt to cover your story if they see how much more excitement they can bring to it.
Tip #3: Establish an Online Identity
If you haven’t made a business website, you are missing out. Get on the Internet, create a website, and start marketing it online.
When you start spreading the word about your business online, you not only gain media interest from your local area, but you also gain online media attention, which can be huge for you.
Tip #4: Create an Attractive Logo
Sometimes, a logo means everything. If your logo is attractive, people will pay attention to it, and to your business. The media wants to attract attention, so give them a logo that will do that.
Tip #5: Boost the Advertising
The more you advertise the more people will know about your business. The more people who are talking about it the more the media will want to highlight what you offer.
Boost the advertising you’ve been doing offline and online, and you might just receive a call soon for an interview on why you have so many people interested in you.
Tip #6: Give Away Knowledge
The media will be much more inclined to cover stories that will benefit people in a way that produces a positive effect in their life. What better way to give something back to the community than to hold an event where you can educate others on what you can do for them.
It’s not about selling your products or services, it’s about empowering people with knowledge on how they can improve their life.
Tip #7: Sponsor a Charity
As mentioned in tip #6, the media loves to cover stories that have a positive effect in people’s life. For this reason, sponsor a charity event where you can sell tickets to a dinner and donate the proceeds to charity.
During the dinner, you can give a speech about your products or services.
Tip #8: Reach Out to the Media
Many times, the media won’t just come to you. You have to go out there to contact them. It can be difficult to get them on the phone since they are so busy. The best way to catch journalists is to send them an email explaining what you have for them, and then schedule a call with them.
That way, they will be able to prepare for your phone call and be available.
Tip #9: Send Press Releases
When journalists don’t send out messages about your business, you have to do it yourself. Learn how to write effective press releases online, and then write one about what you have to offer the public.
You can submit the press releases to companies that will disseminate it on the news, which means many people will see it and hopefully, read it.
Tip #10: Don’t Forget Social Media
Social media is the new media. Join social media sites such as Twitter, Facebook, Digg, Reddit, and many others. The more socializing and marketing you do on these sites the more people will be interested in your business.
It Takes Time to Gain Media Attention
Your business needs to build a name and brand before the media will find it worthy enough to present. If you don’t get the attention you crave at first, don’t worry; keep spreading the word on your own and soon you’ll get the praise you deserve.